Thursday, August 27, 2009

JimJam expands into Indonesia

Compiled from the original sources: Broadcast Now & Media Research Asia

JimJam, the pre-school kids channel operated by Hit Entertainment and Chello Zone, is to launch in Indonesia.

The Hit/Chello joint venture will be available on the DTH platform AORA. JimJam is aimed at children aged one to six and features programmes such as Barney, Angelina Ballerina and Thomas and Friends in its schedule.

JimJam is now available in 10 languages and over 50 territories including Russia, the Middle East and Singapore. A bespoke channel on Air New Zealand was recently announced.

“This deal with AORA is a major development for JimJam and it is the next step in our Asian expansion,” says Maria Kassova, Regional Director at Chello Zone Asia-Pacific. “It’s great news that children in Indonesia will now get the opportunity to be entertained by the channel’s fantastic line-up of hugely popular pre-school characters and shows.”

AORA first launched in August 2008. Since its launch, AORA has forged ahead by being the first to bring a 24/7 coverage of the Beijing Olympics 2008, and by acquiring the rights to Barclays Premier League 2008/2009. With JimJam now being part of AORA's service, the platform is confident the channel will be well-received by the Indonesian audience. "We are proud to be the first Indonesian pay-TV platform to introduce the JimJam channel, where parents can be rest assured that their children can safely learn while having fun," says Ongki Soemarno, President Director of AORA.

JimJam is a TV channel dedicated to pre-school children aged between 1 – 6 years, and their parents and carers. JimJam is the ideal companion to parenting, providing a stimulating, fun and safe environment for young children. Its high quality programming stars some of the world’s best-loved pre-school TV characters, including Thomas & Friends™; Bob the Builder™; Barney™; Angelina Ballerina™ and Fireman Sam™. Trusted, inspiring and engaging, JimJam’s shows have been specifically created to contribute to the emotional, intellectual and social development of children.